
To talk about "Managing a Financial Services Organization" we had Marie Pascal from Credit Agricole come to our hotel in Leysin.
The creation of the brand name Amundi, which is the specific division she works for, was an interesting story. Mundi means world and they like the letters 'a' and 'm' because they stand for Asset Management. So they combined these elements to make the brand name Amundi.
Pascal also spoke about the idea of having predetermined "red-zones" for risk for their investments. This was new to me. Now that I think about it this seems like an obvious thing to do, but it had not occurred to me. The question that I did not get to ask was about how asset management can take place in a communist country because she talked about working with investments in China. This seems like it would be very difficult.
Marie Pascal also spoke about socially responsible investments. The fact that they actually had a category specifically for these investments says something about the company. Pascal was a very intelligent woman, however, I wish we had more time for asking questions during her presentation.
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