Friday, October 29, 2010

The behaviors of consumer in Europe

I have yet to see a "big box" store in Europe.  Even the presenter at Medtronics talked about how there is no "one stop shop" stores.  In every shopping district there is just a lot of little stores.  Some of the clothing stores, in Vienna for example, had only eight items that were available in one or two colors and sizes.  I would never go into a store like that, but obviously people must go in there and buy things or it would go out of business.  I got used to going to the "Co-op" stores and in one city I found a "Co-op City" which was like a small mall.  It had two levels of clothing departments, a restaurant on the top floor and the typical groceries on the lowest level.  It was the closest I got to a one stop shop experience, however, things such as electronics were still missing.


The consumers in Europe are VERY environmentally conscience at least compared to Americans.  Everywhere I went I saw signs of the importance of environmental responsibility.  Zurich, Vienna, and Munich all had recycling bins in most public areas.  I saw solar panels, wind turbines, a nuclear power plant, and a lot of signs about fair trade.  In Geneva the boardwalk near the lake had a exhibit about environment responsibility (see photos).  From my observation Europeans are more environmentally responsible than Americas.


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